Primer Red is a colour found in practically every culture, appearing in everything from Venetian palaces to Vietnamese temples, where red earths were plentiful and relatively easy to come by.
Use it for rustic pieces or as a base for sophisticated colours like Château Grey or Versailles.
It also works beautifully under gilding.
1 litre is enough to cover approximately 100 sqft which is about Rs 21 per sqft.
After painting it is essential to seal the paint to the furniture with Chalk Paint® Wax or Chalk Paint® lacquer to ensure durability.
Click here to learn how to clear wax your painted piece
Take a look at Annie Sloan's Tips & Techniques section for more information and to help you get started.
Click here for our Chalk Paint® coverage guide.
Click here for our colour card, which uses real paint swatches to give you an accurate colour sample.